Task Overview

What: Daily social media content posting and engagement

When: Posts at optimal times (9am, 2pm, 6pm)

Who: Content Assistant/Marketing EA

Time Required: 45 minutes daily

Prerequisites

• [ ] Access to all social media accounts
• [ ] Content calendar with approved posts
• [ ] Brand voice guidelines
• [ ] Image/video asset library

Step-by-Step Process

1. Content preparation
   • Review daily content calendar
   • Customize posts for each platform
   • Add relevant hashtags and mentions
   • Schedule posts using management tool
2. Visual content
   • Select appropriate images/graphics
   • Ensure brand consistency in visuals
   • Add alt text for accessibility
   • Optimize image sizes per platform
3. Engagement monitoring
   • Respond to comments within 2 hours
   • Like and share relevant industry content
   • Monitor brand mentions and tags
   • Report engagement metrics weekly

Quality Standards

• [ ] All posts follow brand voice guidelines
• [ ] Images are high-quality and on-brand
• [ ] Hashtags are relevant and researched
• [ ] Engagement responses are timely and professional

Success Metrics