Task Overview

What: Weekly newsletter compilation and distribution

When: Send every Tuesday at 10am

Who: Content/Marketing Assistant

Time Required: 3-4 hours weekly

Prerequisites

• [ ] Access to email marketing platform
• [ ] Newsletter template
• [ ] Content calendar
• [ ] Subscriber segmentation list

Step-by-Step Process

1. Content curation (1 hour)
   • Review week's blog posts and updates
   • Select top 3-4 relevant industry articles
   • Identify company news and announcements
   • Choose spotlight feature (team, product, case study)
2. Newsletter assembly (2 hours)
   • Use approved template
   • Write compelling subject line
   • Add personalized introduction
   • Format content with consistent styling
3. Review and testing (30 minutes)
   • Proofread all content
   • Test email rendering on multiple devices
   • Check all links are working
   • Send test email to review team
4. Distribution and tracking (30 minutes)
   • Schedule for optimal send time
   • Monitor delivery and open rates
   • Respond to subscriber replies
   • Generate weekly performance report

Quality Standards

• [ ] Subject line A/B tested
• [ ] All links tested and working
• [ ] Mobile-optimized formatting
• [ ] Unsubscribe rate below 2%