Marketing & Communications Strategy

Pre-Launch Marketing (4-8 weeks)

Content Strategy:

• [ ] Blog posts: [List of topics]
• [ ] Social media teasers: [Platform strategy]
• [ ] Email sequences: [Subscriber engagement]
• [ ] PR outreach: [Media targets]

Audience Building:

• [ ] Waitlist creation: [Sign-up incentives]
• [ ] Community engagement: [Where your audience hangs out]
• [ ] Influencer outreach: [Key people to contact]
• [ ] Partnership development: [Strategic collaborations]

Launch Day Marketing

Announcement Strategy:

• [ ] Email blast: [To existing customers/subscribers]
• [ ] Social media: [Platform-specific content]
• [ ] Press release: [Media distribution]
• [ ] Website updates: [Homepage, product pages]

Real-Time Engagement:

• [ ] Live social media: [Real-time updates]