Scoring System for Launch Success:

Metric Achievement (40 points max):

• Primary metric: 20 points (20 = 100%+ achievement, 15 = 80-99%, 10 = 60-79%, 5 = 40-59%, 0 = <40%)
• Secondary metrics: 20 points (divide equally among metrics)

Execution Quality (30 points max):

• Timeline adherence: 10 points
• Budget adherence: 10 points
• Team performance: 10 points

Market Impact (20 points max):

• Customer response: 10 points
• Competitive advantage: 5 points
• Media/PR success: 5 points

Learning & Growth (10 points max):

• Insights gained: 5 points
• Process improvements identified: 5 points

Total Score Interpretation:

• 90-100: Exceptional launch
• 75-89: Successful launch
• 60-74: Adequate launch
• 45-59: Disappointing launch