[Launch Name] - Complete Launch Plan

Launch Overview

What: [What you're launching] When: [Target launch date] Why: [Strategic reason for this launch] Success: [How you'll know it worked]

Strategic Context

Business Goal: [Primary business objective] Market Opportunity: [Why now?] Competitive Landscape: [How this positions you] Target Audience: [Who you're launching for]

Success Metrics

Primary Metric: [Main success indicator]

• Target: [Specific number]
• Measurement: [How you'll track it]

Secondary Metrics:

• [Metric 1]: Target [Number] - [How measured]
• [Metric 2]: Target [Number] - [How measured]
• [Metric 3]: Target [Number] - [How measured]

Business Impact Goals:

• Revenue: $[Target] in [Timeframe]
• New Customers: [Number] in [Timeframe]
• Market Share: [% or positioning goal]

Target Audience Analysis

Primary Audience