Monthly Metrics:

• New MRR Added
• Churned MRR Lost
• Net MRR Growth
• Average Deal Size
• Sales Cycle Length
• Win Rate %
• Pipeline Conversion Rate

Quarterly Metrics:

• Revenue Growth Rate
• Customer Acquisition Cost (CAC)
• Customer Lifetime Value (LTV)
• LTV:CAC Ratio
• Monthly Churn Rate
• Revenue per Employee