Problem: [What customer problem are we solving?] Solution: [High-level solution approach] Success: [How we'll know this worked]
As a [type of user] I want [goal/desire]
So that [benefit/value]
Business Goal: [Acquisition/Revenue/Retention/etc.] Target Metric: [Specific number and timeframe] Revenue Impact: [Estimated $ impact] Customer Segment: [Who benefits most]
Must Have:
Should Have:
Could Have: