Revenue Metrics

• Monthly Recurring Revenue (MRR)
• Annual Recurring Revenue (ARR)
• Revenue Growth Rate (MoM & YoY)
• Average Revenue Per User (ARPU)
• Customer Lifetime Value (LTV)
• Monthly Churn Rate
• Net Revenue Retention

Customer Metrics

• New Customers Acquired
• Customer Acquisition Cost (CAC)
• LTV:CAC Ratio
• Time to Payback CAC
• Customer Satisfaction (NPS/CSAT)
• Product Adoption Rate
• Feature Usage Rates

Sales Metrics

• Lead Conversion Rate
• Sales Cycle Length
• Win Rate by Stage