Task Overview
What: Research topics and gather information for content creation
When: As needed for content calendar
Who: Research Assistant/Content EA
Time Required: 2-4 hours per research request
Prerequisites
- [ ] Access to research databases
- [ ] Fact-checking guidelines
- [ ] Citation format requirements
- [ ] Content strategy document
Step-by-Step Process
- Research planning
- Define research questions and scope
- Identify target audience for content
- Create list of reliable sources
- Set research timeline and deliverables
- Information gathering
- Search academic and industry databases
- Interview subject matter experts
- Analyze competitor content
- Collect relevant statistics and data
- Content synthesis
- Organize findings by theme/topic
- Create detailed research summary
- Identify content angles and hooks
- Suggest visual elements (charts, infographics)
- Documentation and handoff
- Compile all sources with proper citations
- Create research brief for content creator
- Store research files in organized folders
- Update content calendar with insights
Quality Standards
- [ ] All sources are credible and recent
- [ ] Facts are cross-referenced and verified
- [ ] Research supports content strategy
- [ ] Clear, actionable insights provided